Gwyneth Paltrow showed us how to live. Now, the Oscar-winning actress-turned-lifestyle guru wants to teach us how to smell. “Fragrance which I’ve used up to this point is actually really at best not transparent at all and at worst very toxic,” she told Elle. She’s absolutely right. Since fragrances are covered under intellectual-property laws, neither the U.S. Environmental Protection Agency nor the Food and Drug Administration require companies to disclose the chemical makeup of their scented products. As a result, “fragrance” has become a catch-all term, one that can mask a raft of chemicals with links to cancer, hormone disruption, and reproductive abnormalities. A self-professed fragrance fanatic, Paltrow had but one recourse: make her own. Together with scent designer Douglas Little, the Goop founder is concocting a series of fragrances, which she describes as not only “sophisticated, complex, beautiful” but also “completely non-harmful.”