Having a small, start-up company does not mean you can not trump or at least compete with the big branded products. There are numerous stories of companies whose less than adequate products outshine their more capable competitors.
The primary reason behind this is a company’s ability to effectively brand their product, regardless of whatever shortcomings it may have. This ability becomes the determining factor to the success and failure of many companies, especially in a market saturated with so many similar solutions.
Here are some tips to remember for effective branding:
Be Consistent
Your branding is your company. That’s it. Branding should embody the business as its an extension of the personality of the owners and the mold they set for all employees.
Very important to have consistency, from the color of the logo to all flow business flow from step 1 to the last step.
simpler is better
Consumers do not want complicated explanations. They just know if your product is what they are looking for. Present your product as simple as possible. Make it easy to remember.
Word of Mouth
Word of mouth remains the best effective tool for marketing your products. Communicate value through all touch points. We remember the services that matters and forget the ones that are irrelevant. Let your satisfied customers be your marketing agents and attract new potential customers
Build an identity
Creating and exposing your brand should to be done consistently and continuously. Do not let up. Keep on building that identity you want to show your customers
Visibility and Presence
All of this important notes boil down to the ability of your brand to be seen on all platforms.
Running marketing ads on all available mediums, targeting the right audience, with proper timing and scheduling. Get on multiple business directory. Have a website or an app for your brand. Get on search engine results.
