As local search engine optimization experts in Manila, Philippines, we watch out for any progressions Google makes to showing query items. For instance, Google rolled out a noteworthy improvement to the way it shows the best outcomes in nearby inquiry. Previously, the top seven results for a local search were grouped into their own panel at the top of the page called the 7 Pack. Organizations and SEO specialists put a considerable measure of significant worth on getting into the 7 Pack since it prompted more activity and better SEO results. Google chop the 7 Pack down to only three and furthermore rebuilt the arrangement of the board, alongside rolling out a few improvements to the ways the calculation positions neighborhood comes about.
Google focuses on mobile users, and it designs it search engine by making it work for them. The new 3 Pack, shown below, is just enough to function as the first page in a SERP for someone doing a local search on a smartphone.
Clicking or scrolling to the next page now coincides with moving away from the Pack. Google claims that the last four results weren’t getting much traffic, and it is plausible that they had mobile users in mind when they made this claim. Furthermore, Google also altered the appearance of the panel. Rather than showing phone numbers, the Pack is now more likely to show business hours and addresses.
Google has recently implemented a button to tap that will call the business, so there is less need for mobile users to see the phone number. However, they would want the address to put into their navigational app. There are a few broader changes Google made as well. For example, Google+ is no longer as important to page rank. This is a reflection of the fact that Google+ is just not very popular. The SERPs still tend to display star ratings from reviews on G+ pages, but having an active G+ account is not a big determinant of ranking anymore. Being active in local search directories is, however.
How to Get Your Website into the Google Local 3-Pack
This is where On The Map PH’s local optimization will come in for your business. With continuous application of social media plan dedicated for your business, we can get into the pack with in a period of time.
Call Us Today or schedule a meeting with our sales superstars and let us put your business on the map!